Clean beauty for you and the environment

New solutions for the sustainable bathroom of the future

Chido and Chris (CEO & CO-Founders)

we create future-oriented solutions in cosmetics

Over 2 million tons of plastic waste end up in the oceans every year! 80% of plastic waste is not recycled. Some of the ingredients permitted in the EU cosmetics regulation are catastrophic. Every year, new banned substances are added that have long been suspected of being dangerous to people and the environment. And we create solutions for these problems.

puremetics' mission is to create high-quality, plastic-free and vegan cosmetic products that are good for you AND the environment. We combine quality, joy and sustainability in a brand that you will love!

From the product to the packaging

plastic-free alternatives

The foundation of puremetics' mission is the belief that beauty and environmental awareness can go hand in hand. We are committed to sustainability by eliminating the use of plastic and instead choosing environmentally friendly packaging and ingredients. This focus on sustainability extends across the entire product life cycle, from production to disposal.

innovative products

100% sustainability

puremetics' vision is to lead the cosmetics industry by showing that cosmetics can be ethical, high quality and environmentally friendly. Through continuous research and development, we strive to create innovative and sustainable solutions for cosmetic products that enable our community to make conscious choices.

Animal friendly

100% vegan

The ethical commitment to animals and the avoidance of animal ingredients underline the environmentally friendly orientation of puremetics. Our vision also extends to strengthening the importance of eco-friendly cosmetics in society and creating awareness about the impact of beauty products on the environment.

What we do for it

Check every single step against our high standards!

Sustainability is what drives us! We question ourselves at every step, no matter how small it may be, whether we have achieved the maximum level of sustainability.

We do not rest on our solutions, but are always on the move to adopt newer, better and more sustainable approaches.

a movement that inspires sustainable beauty

The vision is to contribute to a world where beauty does not come at the expense of the environment, but exists in harmony with it.


We are 100% plastic-free. We develop sustainable solutions and show that it can be done without plastic.


We create new textures that require no plastic packaging right from the cradle.

Optimally coordinated with each other

We coordinate our products, packaging and shipping materials so cleverly that we ship as little volume as necessary.

Locate hidden plastic and rethink it sustainably

Plastic components are often hidden in supposedly environmentally friendly packaging. These can be so-called coatings, i.e. spreads on paper bags, the tear thread on the shipping box or the seal in the screw cap. We are uncompromising and promise you 100% plastic freedom.

Social responsibility

We support the protection of the oceans with every order! For every order we collect a full kilo of plastic waste from coastal regions and have already protected the oceans from over 80 tons of waste! We also support other projects. For example, we cooperate with the Action Group for Species Protection, Doctors Against Animal Experiments, animal shelters and sanctuaries, clean-ups and several other projects.

Use range and budgets sensibly

Social responsibility

In addition to our mission, we also see it as our duty to limit the damage caused by reckless people. In this way, we protect the world's oceans from a whole kilo of plastic waste per order. We support environmental projects with energy, reach and goodies and actively take to the streets for a better world.
Greaseproof, leakproof and 0% plastic

Our shower fluff cups

For months we worked with a motivated manufacturer on a process to pack greasy and semi-liquid products in paper. And the investment was worth it! Our shower fluff cups withstand even the intensive care formula with lots of coconut oil. 💪🤩
Breathing new life into old packaging

Recyclable packaging

Our advent calendar was designed in such a way that it does not have to be thrown away after Christmas, but serves as a biodegradable seed tray. Of course, there were also the right seeds 🦋🐝
As simple as it is ingenious

Frustration-free shipping boxes with no tear-off string

Sometimes it's the small, inconspicuous things that can have a big impact. Our shipping boxes are punched so that you can easily cut them open at the openings.
Combine marketing, customer loyalty and sustainability

Reusable Loyalty Systems

Anything we can reuse, we reuse. For example, through our loyalty system you will receive a great discount for 10 shipping cards. Or get one free lip balm for every 10 lip balm jars.

The best for you and the future

I always had the feeling that I had to choose between high-quality cosmetics and sustainable ones. My drive: to combine both. This is how the idea of ​​puremetics was born.

chris cosma puremetics
Chris Cosma
CEO & Co-Founder

As a father, the future of my children is one of the most important issues in my life. Every day, as adults, we set the course for the world in which our children will later live.

Chido Ogbukagu
CEO & Co-Founder

puremetics protects our seas from plastic waste. With every order from puremetics, 1 kg of plastic waste is prevented from entering our oceans. Over 44 tons to date!

(CEO) Cleanhub

Sea turtles face many threats, most of which are man-made. Thank you for puremetics' contribution to protecting these wonderful animals in this way.

(CEO) Action Group for Species Protection

Together for the abolition of the terrible monkey brain experiments in Germany. This particularly cruel research on our closest relatives is ethically unjustifiable and scientifically nonsense, since animal experiments cannot be transferred to humans.

(Administration) Doctors against animal experiments

By castrating a street cat, you save many other cats a lot of misery and suffering. A lot of things can be prevented if you work preventatively, which is why we try to have as many cats as possible neutered every year.

(Board of Directors) Seelekatzen eV

The donations made German courses possible, in which the German teacher was able to teach refugee children and young people from Ukraine between the ages of 12 and 17 three times a week. Language is so important for integration!

(Board) Pro Zukunft eV
With love, joy and inspiration

Motivate instead of proselytize

We believe that sustainability can only work through long-term changes. And who doesn't know it? Habits that have been trained over the years, comfortable and cherished, cannot simply be changed from one day to the next.

Our approach? We make it as comfortable as possible for you! Our products should make sustainability fun. In addition, we present you on our social channels, in our newsletter and in our blog inspiring news, facts, DIYs and videos on how you can easily make your everyday life more sustainable step by step with fun and joy.

We can change the course now

together we will do it!

We can only achieve our mission with your support. Let's save the world together and look real while doing it!

Count me in!