mission
Chido and Chris
CEO & Co-Founder
💚 OUR FOUNDERS
Chris Cosma, CEO and Co-Founder of puremetics, has been vegan since childhood and helped shape the concept behind puremetics from the very beginning. He turned his passion for homemade cosmetics into a profession and founded puremetics together with his business partner Chido.
While Chris is primarily responsible for the creative aspect of the brand and product development, Chido contributes his strengths in corporate management, figures, data, and processes. Chris's personal values – including a conscious use of materials, carefully selected high-quality raw ingredients, and high standards for every single product – continue to define puremetics to this day. His guiding principle: "I wouldn't sell anything I wouldn't use myself."
🩷 OUR MISSION
Our mission is to develop high-quality, plastic-free, and vegan cosmetic products that combine care, quality, and joy in everyday life. We aim to show that conscious cosmetics can also be beautiful, effective in their skincare experience, and designed with great attention to detail.
With puremetics, we focus on products that are conceived differently: with selected ingredients, special textures, and packaging solutions that we develop with an eye on environmental compatibility. This is how we create personal care products that align with our values and simply bring joy.
Our Fundamental Principles
We consistently develop our products to be vegan and with great care in each individual formulation. This results in cosmetic products that align with our values and meet the clear demands of modern cosmetics.
We deliberately rethink products, packaging, and concepts. Our goal is to create solutions that are more resource-conscious and demonstrate that care is possible with a more mindful approach to the environment.
Many of our products are created with great attention to detail in our manufactory. This proximity to the product still characterizes puremetics today and makes each product a part of our very own signature.
The basis of our products are raw materials that we select with great care. We pay attention to harmonious formulations, pleasant textures, and skincare experiences that feel high-quality and well thought out.
💙 Social Responsibility
With every order, we support the protection of our oceans: For every order, a whole kilo of plastic waste is recovered from coastal regions. In this way, over 80 tons of waste have already been collected.
In addition, we support other projects and organizations that are close to our hearts. These include collaborations with the Aktionsgemeinschaft Artenschutz (Action Group for Species Protection), Doctors Against Animal Experiments, animal shelters and sanctuaries, as well as various clean-ups and other initiatives.
This is how we want to concretely live up to our responsibility and promote projects that make a difference through our commitment.
Over 80,000 kg
1 kg
The foundation of puremetics' mission is the belief that beautiful, high-quality cosmetics and a conscious approach to materials can be combined. That's why we develop products and packaging solutions with the aim of avoiding plastic and exploring alternative paths.
This aspiration guides us through many steps – from the product idea to the packaging and thoughtful overall concepts. This is how puremetics creates solutions that align with our values and rethink cosmetics.
Puremetics' vision is to develop cosmetics that combine values, quality, and joy. We want to show that modern care can be high-quality, ethically conceived, and designed with environmental compatibility in mind.
Through continuous further development, we are working to create new product ideas and well-thought-out concepts that fit our brand and the expectations of our community. In doing so, we want to enable people to make a more conscious choice in their daily cosmetic routine.
Puremetics is founded on the conviction that modern cosmetics can be connected with clear values. That's why we consistently develop our products to be vegan and combine this claim with carefully selected ingredients, well-thought-out concepts, and a lot of attention to detail.
Our focus is on cosmetics that align with our principles and unite care, quality, and conscious decisions. In this way, we aim to create products that feel good and simultaneously clearly represent what puremetics stands for.
💚 WITH LOVE, JOY AND INSPIRATION
Motivating instead of proselytizing
We believe that conscious changes in everyday life are best achieved step by step. That's precisely why we want to design more sustainably conceived cosmetics in a way that brings joy, is easily accessible, and fits well into everyday life.
Our approach: products that are beautiful, practical, and pleasant to use. In addition, we regularly share inspiration, ideas, DIYs, background information, and impulses for a more consciously designed everyday life on our social media channels, in our newsletter, and on our blog – practical, understandable, and conveyed with joy.
