Milestones
🫧 UNSERE 3IN1 DUSCH-FLUFFS GIBT ES JETZT AUCH IM GLAS 🫙💚
Seit Jahren gehören unsere 3in1 Dusch-Fluffs zu euren absoluten Lieblingen – gleichzeitig war ihre Verpackung auch einer der Punkte, zu denen wir am häufigsten Feedback von euch bekommen haben. 👂💚
Viele von euch lieben unseren leichten Pappbecher und füllen den Fluff zuhause einfach in ein vorhandenes Gefäß um. Für andere war genau dieses Umfüllen jedoch eine Hürde – teilweise sogar ein Grund, den Dusch-Fluff nicht mehr oder gar nicht erst zu kaufen.
Also haben wir zugehört und einen neuen Weg ausprobiert. 🫧✨
Seit August gibt es unsere Dusch-Fluffs in den Sorten Mandelmilch, Cotton und Limette deshalb zusätzlich im Glas. Wichtig dabei: Unser Pappbecher bleibt natürlich erhalten. Wir möchten euch nicht vorschreiben, welche Verpackung die richtige für euch ist, sondern euch eine Wahl geben. 💚
Unser Wunsch für die Zukunft ist dabei besonders simpel: Wer sich einmal für das Glas entscheidet, kann es nach dem Aufbrauchen reinigen, behalten und anschließend seinen Lieblings-Fluff wieder im Pappbecher nachkaufen und umfüllen. 🔄🫧
Denn auch Glas ist nicht automatisch die nachhaltigere Verpackung. Uns geht es deshalb nicht darum, den Pappbecher zu ersetzen, sondern eine zusätzliche Lösung für diejenigen zu schaffen, für die unsere bisherige Verpackung nicht funktioniert hat.
Jetzt beobachten wir gemeinsam mit euch, wie sich das Konzept entwickelt, hören weiterhin genau auf euer Feedback und lernen Schritt für Schritt dazu. 💚🫶
🌿✨ ENTWICKLUNG UNSERES DERMA SOOTHE SERUMS 💚🧴
Anfang 2025 haben wir bereits mit der Entwicklung unseres Derma Soothe Serums begonnen – einem kosmetischen Pflegeprodukt, das speziell für empfindliche und zu Neurodermitis neigende Haut entwickelt wurde. 🌿💧🫶
Von Anfang an war unser Ziel, nicht nur auf sorgfältig ausgewählte Inhaltsstoffe zu setzen, sondern die Entwicklung gemeinsam mit echten Betroffenen zu gestalten. Deshalb begleiten ausgewählte Testpersonen das Serum über einen Zeitraum von drei Monaten. 📅🧴
Mit wöchentlichen Dokumentationen, Bildvergleichen und persönlichen Feedbackgesprächen sammeln wir wertvolle Erkenntnisse. 📸📝💬🔍 So können wir genau beobachten, wie sich die Haut im Alltag entwickelt und welche Erfahrungen unsere Testpersonen mit dem Serum machen. 🌸💚
Unser Anspruch ist es, die Ergebnisse transparent zu dokumentieren und die Erfahrungen unserer Testgruppe – selbstverständlich nur mit entsprechender Einwilligung – mit unserer Community zu teilen. 🤝📊📷
Parallel dazu streben wir eine unabhängige dermatologische Prüfung an, um die Qualität und Verträglichkeit des Serums zusätzlich bestätigen zu lassen. 🔬🧪✅✨
So entsteht Schritt für Schritt ein Produkt, das auf echten Erfahrungen basiert und mit viel Sorgfalt, Transparenz und Herz entwickelt wird. 🌱💚🫶✨
Jetzt wird’s haarig – und zwar richtig gut 😍🫧
Puremetics ist offiziell raus aus der „nur Duschprodukte“-Schublade 🚿➡️💇♀️✨
Wir haben unsere Welt um eine komplett neue Haarpflege-Range erweitert – und die hat’s richtig in sich 💥
Unsere 3in1 Dusch-Fluffs sind seit 6 Jahren der absolute Lieblingsklassiker unserer Community 🫶🫧
Und genau dieses Gefühl, diese Performance, diese Liebe gibt’s jetzt endlich auch fürs Haar: als Shampoo-Fluff 🧴💆♀️ plus perfekt passende Conditioner-Cream 💛
Eine Haarpflege-Collection, die nicht einfach „auch noch“ ins Sortiment kommt – sondern genau das liefert, worauf so viele gewartet haben 😍🔥
Und der Launch hat direkt gezeigt, was Sache ist: Nach 1,5 Stunden waren wir ausverkauft ⏱️🚀😳 Mehr Beweis geht kaum 🙌
Für uns ist das mehr als ein Drop – das ist der nächste, konsequente Step unserer Vision 🧠✨
✅ Step 1: Wirkstoffkosmetik
✅ Step 2: Haarpflege – jetzt umgesetzt 💇♀️🌿
Und weil wir nicht nur reden, sondern wirklich zuhören 👂💚:
Wir haben die Verpackung so optimiert, dass sie wasserdicht ist und direkt mit unter die Dusche kann 🚿💧📦
Kein Aufweichen, kein Chaos – einfach praktisch und durchdacht 🙏✨
Dieses Verpackungs-Upgrade rollen wir bald auch für die Dusch-Fluffs aus 🫧🔜
Und das nächste Kapitel steht schon bereit: 2027 wird bei uns alles rund um Gesichtspflege 🧖♀️✨👀
Das wird groß 😏💥 Seid gespannt :) 😍
Puremetics gewinnt den PETA VEGAN AWARD 2026 – Beauty
Wir freuen uns riesig über unseren zweiten PETA VEGAN AWARD – Beauty. Nachdem wir 2023 bereits für unsere 3in1 Dusch-Fluffs ausgezeichnet wurden, gewinnt dieses Mal unser Body Whip in der Kategorie Beste vegane Körperpflege.
„Mit Body Whip setzt Puremetics einen neuen Maßstab in der Schönheitsindustrie und beweist, dass es möglich ist, Produkte ohne tierische Bestandteile und Tierversuche zu kreieren. Ihre innovativen veganen Produkte fördern sowohl das Wohl der Tiere als auch den Schutz unseres Planeten. Herzlichen Glückwunsch zum Gewinn des PETA VEGAN AWARD 2026 - Beauty in der Kategorie „Beste vegane Körperpflege“, so Harald Ullmann, Mitgründer und 2. Vorsitzender von PETA Deutschland.“
Our next step towards active ingredient cosmetics
As planned and announced, our product range of active ingredient cosmetics has continued to grow. This marks another important milestone for us – and at the same time a clear step forward in the consistent further development of puremetics.
For us, this means above all: We want to make products even more effective and create solutions that truly make a difference in everyday life. puremetics should be a brand that offers more than "just" shower products – without compromising our commitment to honest formulations and a pleasant skin feel.
With the expansion of our active ingredient cosmetics, we are focusing precisely on this: noticeable performance, well-thought-out formulas and products that provide targeted support – depending on skin needs and goals.
2,700 baby turtles rescued 🐢
We had set ourselves a clear goal: During our Blue Week, we wanted to save 15 turtle nests – and thus give around 1,500 baby turtles a safe start in life. An ambitious project that was very close to our hearts.
Thanks to the overwhelming support of our wonderful community, we reached this goal much faster than expected. Your solidarity, your commitment, and your trust made it possible for us not only to reach our original goal but to significantly exceed it.
That's why we increased our efforts – and were actually able to achieve almost twice as much. In total, we saved 27 turtle nests , thus giving approximately 2,700 baby turtles a protected start to their lives in this world.
This milestone demonstrates once again what is possible when we work together. A heartfelt thank you to every single person in our community who made this possible. 💚
WE ARE SERVICE CHAMPION 2025 – THANK YOU! 🏆
We're proud to announce that the German Institute for Service Quality (DISQ) has named us Service Champion 2025 in the "Cosmetics Start-ups" category—and we have you to thank for that! 💚
The Service Champion is Germany's largest service ranking and is based on real customer opinions: Among other things, it evaluates advice, accessibility, friendliness, and overall satisfaction. It also takes into account secret test purchases , online reviews , and customer surveys . This award shows us that our commitment to personal, understanding, and fair communication resonates with you.
To us, you're not just "customers," but part of a community that stands together for values like sustainability, transparency, and mindfulness. Thank you for accompanying us, supporting us, and helping shape our journey. This award is as much yours as it is ours 💫
Our new, self-programmed shop is online!
We are thrilled to finally present our new online shop to you – programmed by ourselves, with a lot of passion and attention to detail.
This step means a lot to us because, for the first time, we can showcase our shop exactly as it fits us and our community. Many of the changes and new features are based on your feedback—on all the kind words, but also on your constructive criticism. We take both very seriously and see it as a valuable opportunity to evolve and offer you the best possible shopping experience.
We are incredibly happy with the result and proud of what we have created together with you.
Now we're curious: How do you like our new shop? Do you have any requests, suggestions, or criticism? Then write to us – we welcome any feedback! 💌
Thank you for being part of our journey.
We're having a foam party!
In April, we reached an important milestone: With the launch of four new product families – Schaumies, solid conditioners, solid hair masks, and Puries – we expanded our product range and fulfilled long-awaited requests from our community. This marks a major step toward a plastic-free bathroom and now offers you even more sustainable alternatives for hair and facial care. And we have a lot more planned – our product range will continue to grow to provide you with even more comprehensive support for your eco-friendly skincare routine in the future. Thank you for your loyalty and for walking this journey with us.
German Service Award
We're very proud to have won the German Service Award in the "Cosmetics Start-Up" category. This award is a huge joy for us and shows us that our philosophy is exactly right.
At puremetics, we've never seen ourselves as a traditional company that simply sells products. We see ourselves as a community passionate about the same values: sustainability, honesty, and quality.
We're incredibly proud that our service—your experiences, our advice, and our support with questions—has now been officially recognized. Especially because the winners are determined through customer reviews, consultation tests, and secret test purchases.
Thank you to you – without your feedback, your trust, and your community love, this wouldn't have been possible! Let's continue to grow together, share ideas, and shape a future that's good for people, animals, and the environment.
Rebranding & Redesign
We're delighted to present our new logo—a major milestone in our redesign! Many of you have already noticed that we've changed and optimized our packaging, and we've been incredibly pleased with your lovely comments.
Thank you for that!
Our new logo was developed over months by our talented Hanna. Her goal? To unite our values – sustainability, transparency, naturalness, and innovation – in a seemingly simple yet expressive form. And we couldn't be prouder!
Active ingredient cosmetics
We've been planning it for a long time, and you've been waiting for it for a long time: We're finally launching our first products in the field of active ingredient cosmetics, taking puremetics to the next level! The active ingredient sector will soon be growing rapidly, and we're very excited to be able to offer you sustainable, environmentally friendly, and high-quality alternatives that will also take your skincare routine to the next level.
Emergency project for sea turtles in South Africa
You are simply amazing! Together, we were able to exceed our fundraising goal of €1,000 and support the Species Conservation Action Group in its important work. More than three times as many young, hypothermic sea turtles stranded in South Africa this year. Hope was slim, but thanks to your support, we were able to make a significant contribution to saving these wonderful animals. Thank you for your tremendous support!
Welcome "Umi"
We received a special thank you from the AGA (Aquatic Park Association). We were able to name the turtle that had laid a nest. Together with you, we voted and are now welcoming "Umi," which means "sea" in Japanese, to our community. Birgit from the Action Group for Species Conservation says, "This is just a small token of our appreciation for you and everyone who supports you. Thank you for your dedication to species conservation." We'll certainly be hearing a lot more from Umi in the future.
15 nests protected!
During our Winter Blue Week, we were able to achieve our goal of saving another 15 endangered sea turtle nests! That's equivalent to approximately 1,500 baby turtles finding their way safely to the ocean.
87 tons of plastic waste recovered
Incredible! Together, we've managed to rescue over 87,000 kilos of plastic waste from coastal regions before it reaches the oceans! That's equivalent to approximately 3 million PET drinking bottles.
PETA Beauty Award
And another win for our 3-in-1 Shower Fluffs! Incredible! We're so proud to receive this fantastic award. It shows us once again that we're on the right track and motivates us immensely to keep going.
Dermatest "Very good"
We certainly don't need to mention that our 3-in-1 Shower Fluffs are amazing. But with the Dermatest rating of "Very Good," it's now official 😍 The 3-in-1 Shower Fluff was tested in the "Almond Milk" variety.
Over €200,000 crowd investment
You guys are amazing! During our crowdfunding campaign, we were able to raise over €200,000 to keep puremetics independent of large corporations in the future. This is the only way we can continue to pursue our mission and work together for a better future.
we are expanding the Soli soap
We're so excited about the community's strong participation and are launching more projects close to our hearts. Together, we can now also support animal shelters and sanctuaries, Doctors Against Animal Testing, and the Action Group for Species Protection. There are so many abused animals that desperately need help. Together, we can help!
we are expanding the Soli soap
Thanks to your help, over 30 refugee children and young people were able to take a German language course. Learning German is so important for integration, and it also helps them make new friends in a foreign country. Thank you 💙💛
Our first social soap
We're launching our first completely social product. 😍
The Soli soap provides you with plenty of care when washing your hands and showering. With your support, it also does something truly good: We donate the proceeds from this soap. You can choose your donation goal to support a project that's particularly close to your heart. 🕊️💚
We protect 1,545 baby turtles
Unfortunately, Black Week is often associated with overconsumption and packaging waste. With the support of our amazing community, the Cleanhub team, and the AGA, we can turn the tables: During Blue Week alone, we were able to protect 1,545 baby turtles as they hatched and on their journey to the ocean, and we were able to recover 1,519 kg of plastic waste before it reached our oceans. 🐢🌊
The first puremetics cleanup
We're getting to work! Together with Gustav from Cleanup Hannover, we organized the first puremetics Community Cleanup. Together with 40 lovely people, we were able to collect a total of 50 bags of trash and an old shopping cart in just three hours near the Maschsee lake in Hannover.
We work with Cleanhub
With our plastic-free products, we're helping to prevent new plastic waste from ending up in our environment and our oceans. Does this solve the plastic problem? Unfortunately, not. 😔
The current amount of garbage in the ocean is as large as entire continents, which is why we have been working with Cleanhub since August 2020 and, for every order, we recover 1kg of plastic waste from our environment before it can reach the oceans.
puremetics is founded
It's official! 🥳🤩
In February, we're not only celebrating our founder Chris's birthday, but also the official launch of puremetics. From now on, we're a truly independent company with a clear mission: to rid the world's bathrooms of plastic and thus protect our oceans! 🌍🌊
puremetics Pop-Up Store
Hello Hanover! 💚
To see how well you're responding to our plastic-free products, we opened our first pop-up store, right in the heart of the city at the tourist information office. Your feedback? Absolutely overwhelming! We're thrilled that you're as excited about plastic-free cosmetics as we are. 😍
The idea for puremetics
We, Chris and Chido, developed the idea for puremetics: 100% plastic-free and vegan cosmetics – lovingly handmade and, of course, free from proven harmful ingredients. Because we care about the environment, animals, and our customers. We create green beauty alternatives and declare war on plastic. Our products are reduced to the essentials without being boring. We reinterpret sustainable cosmetics.
