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Plastic is one of the most valuable raw materials and at the same time one of the greatest threats to us!
Without the invention of plastic, we would certainly not have progressed as we do today. The universally applicable material is indispensable today. Nevertheless: plastic is a danger for the future. Its stability and durability is both a blessing and a curse. We need to rethink and create a new relationship with this material.
In the North Pacific, an island larger than the United States has already formed out of this garbage!
To date, humanity has produced over 6.9 billion pieces of plastic , only 9% of which has ever been recycled , 12% incinerated and 79% ended up in landfill or the environment!
And the plastic production keeps increasing! In 1950, 2.1 million tons of plastic were produced annually, today it is over 406 million tons. Yearly!
More than half of this was only used once for product packaging and was not recycled. That corresponds to more than 200 million tons of plastic waste every year, as much as 90,000 elephants - twice as much as exist in the wild.
Plastic made from petroleum does not decompose or only decomposes very slowly. Rather, it breaks down into smaller and smaller particles, the so-called microplastics .
The burden on the environment is enormous. 90% of all seabirds carry plastic. Every year millions of animals die from our garbage. Entire cultures and reefs perish. A dramatic cycle caused by humans. And soon it will be the people who will suffer from these consequences.
It cannot and must not go on like this!
We want to solve the plastic and toxin problem in the cosmetics industry and, with our sustainable products, offer everyone the opportunity to enjoy high-quality cosmetics and save the world at the same time.
puremetics combines ethics and beauty. We don't choose between sustainability, responsibility and efficiency - we combine them!
Our entire range is plastic-free! From the formulation to the packaging to shipping. We have invested a lot of love, time and money in this, because our vision requires determination and perseverance. We can't go down conventional paths, we have to develop new ideas!
We have already developed packaging that consists only of paper and is still greaseproof! Created new textures that not only meet the needs of plastic-free packaging, but are also fun and do not contain any questionable ingredients.
Sounds like a pretty mammoth project, doesn't it? It is! However, we see every day how many people we can inspire with our sustainable cosmetics.
Plastic-free products and plastic-free shipping are far from enough for us, we also want to help protect our seas from other people's plastic flood. This is where our friends at Cleanhub come in:
The start-up from Berlin has set itself the goal of ridding our planet of plastic waste. And for this they need support. With every order from puremetics, we give Cleanhub this support and protect the oceans from a whole kilo of plastic waste.
The focus here is on the recovery of plastic waste from coastal regions. Cleanhub's software controls both the quantities and people as well as the location of the implemented activities that are necessary for the recovery. Here the focus is primarily on the most harmful plastic, which cannot be recycled again. This is energetically recovered on site and used to produce cement. This prevents plastic from even making it to our seas by collecting it near rivers and from flood plains.
IN SHORT:
We need to create a new relationship with plastic!
Certainly, plastic is not to be demonized in all areas and in many areas it is impossible to imagine life without it. Imagine if everything made of plastic disappeared from hospitals...
However, we must fundamentally change our relationship with this substance: use it sparingly. recycle. And we ask ourselves every day whether we can't replace plastic with something else.
This is our drive! Every day we develop new solutions for you and our world that work just as well as plastic, but do not pollute the environment.
